Privacy policy
Privacy Policy
Last updated: 5 September 2026
Valaura Active operates this website, valauraactive.com, and is responsible for the products, services, content and shopping experience provided through it.
Valaura Active is a trading name of Ella Murray, a sole trader.
This Privacy Policy explains how we collect, use, store and share your personal information when you visit our website, make a purchase, create an account, sign up to our marketing, enter a promotion, contact us or otherwise interact with Valaura Active.
By using our website, you acknowledge that your personal information may be processed as described in this Privacy Policy.
Personal Information We Collect
Depending on how you interact with Valaura Active, we may collect the following information:
Contact information
This may include your:
- Name
- Email address
- Billing address
- Delivery address
- Telephone number
Order and transaction information
This may include:
- Products you purchase
- Products you view or add to your basket
- Order numbers
- Order history
- Returns and refunds
- Payment method
- Transaction information
Payment information
Payments made through our website are processed through Shopify and the relevant payment provider.
We do not need to directly access or store your full payment card details. Payment providers may collect and process payment information in accordance with their own privacy policies.
Account information
If you create an account with us, we may collect information such as your email address, account preferences and other information associated with your account.
Communications
If you contact us, we may keep records of your communications with us, including information you provide when contacting customer service.
Device and website information
When you visit our website, certain information may be collected automatically, including:
- IP address
- Browser type
- Device type
- Operating system
- Network information
- Pages visited
- Products viewed
- How you interact with our website
- Date and time of your visit
We may collect this information through cookies and similar technologies.
How We Collect Your Information
We may collect personal information:
- Directly from you, when you place an order, create an account, sign up for our mailing list, complete a form, contact us or otherwise provide information to us.
- Automatically, when you browse or interact with our website, including through cookies and similar technologies.
- Through Shopify and other service providers that help us operate our website and provide our services.
- Through third parties, where this is permitted by law and necessary for providing our services.
How We Use Your Information
We may use your personal information to:
Process and fulfil orders
This includes processing payments, fulfilling and delivering orders, handling returns and refunds, providing order updates and providing customer support.
Provide and improve our website
We may use information about how customers interact with our website to improve our products, website functionality, customer experience and services.
Communicate with you
We may use your information to respond to enquiries, provide customer service and contact you about your orders or account.
Marketing
Where permitted by law and where you have provided the appropriate consent where required, we may use your information to send marketing communications about Valaura Active, including:
- New product launches
- Restocks
- Promotions
- Flash sales
- Early access
- Other Valaura Active news
You can unsubscribe from marketing emails at any time using the unsubscribe link included in our marketing emails.
Unsubscribing from marketing communications will not stop essential service communications, such as order confirmations, shipping updates, refund information or other communications relating to an order you have placed.
Security and fraud prevention
We may use personal information to help detect and prevent fraudulent, illegal or suspicious activity and to protect our website, customers and business.
Legal and regulatory purposes
We may process personal information where necessary to comply with legal obligations, respond to lawful requests, resolve disputes, enforce our Terms & Conditions or protect our legal rights.
Cookies
Our website uses cookies and similar technologies to help the website function, remember preferences, understand how visitors use our website and, where applicable, support marketing and advertising.
Some cookies are necessary for the website to operate, while others may be used for analytics or marketing purposes.
You can manage or disable cookies through your browser settings. Some website functionality may not work correctly if certain cookies are disabled.
How We Share Your Information
We may share personal information with trusted third parties where necessary to operate our business and provide our services.
These may include:
- Shopify, which provides our e-commerce platform;
- Payment providers;
- Delivery and courier companies;
- Returns and fulfilment providers;
- Website, IT and hosting providers;
- Email and marketing providers;
- Analytics and advertising providers;
- Customer service providers; and
- Professional advisers where necessary.
We only share information where we have a lawful basis for doing so and where it is necessary for the relevant purpose.
We may also disclose information where required by law, legal process or a lawful request from a government or regulatory authority.
Shopify
Our online store is powered by Shopify.
Shopify provides the technology that allows us to operate our online store, process transactions and provide our services.
Your personal information may therefore be processed by Shopify in accordance with Shopify's own privacy practices.
You can read Shopify's privacy information here:
Third-Party Websites and Services
Our website may contain links to third-party websites, including social media platforms, payment providers and other websites.
If you follow a link to a third-party website, that website will have its own privacy policy and terms.
We are not responsible for the privacy practices or content of third-party websites.
Marketing & Your Choices
If you have signed up to receive marketing from Valaura Active, we may contact you by email about products, launches, restocks, promotions and other marketing communications.
You can unsubscribe at any time by clicking the unsubscribe link in our marketing emails.
If you have signed up for a specific promotion, launch, early-access list or waitlist, we may use the information you provided to contact you about that particular product or promotion.
For example, if you sign up for an early-access waitlist, we may email you when the relevant product becomes available for early access.
Children's Privacy
Our website is available to customers of all ages.
Where a customer is under 18, they should only provide personal information and make purchases with the involvement or permission of a parent or legal guardian where appropriate.
We do not knowingly collect personal information from children for purposes that are not permitted by applicable law.
If you believe a child has provided us with personal information in circumstances where it should not have been collected, please contact us and we will consider the appropriate action.
How We Protect Your Information
We take reasonable steps to protect your personal information from unauthorised access, loss, misuse or disclosure.
However, no online system can be guaranteed to be completely secure.
You should avoid sending sensitive information through unsecured methods of communication.
How Long We Keep Your Information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.
This may include retaining information where necessary to:
- Fulfil an order;
- Provide customer service;
- Process returns or refunds;
- Maintain business and financial records;
- Comply with legal or accounting requirements;
- Resolve disputes; or
- Establish or defend legal claims.
The length of time information is retained will depend on the type of information and why we need it.
Your Privacy Rights
Under applicable UK data protection law, you may have rights relating to your personal information, including:
- Right to access — you may request a copy of the personal information we hold about you.
- Right to correction — you may ask us to correct inaccurate or incomplete information.
- Right to erasure — in certain circumstances, you may ask us to delete your personal information.
- Right to restrict processing — in certain circumstances, you may ask us to restrict how we use your information.
- Right to object — you may object to certain types of processing, including direct marketing.
- Right to data portability — in certain circumstances, you may request your information in a portable format.
- Right to withdraw consent — where we rely on your consent, you can withdraw that consent at any time.
These rights are subject to certain legal exceptions and limitations.
To exercise a privacy right, please contact us at:
We may need to verify your identity before processing certain requests.
Marketing Emails
You can unsubscribe from Valaura Active marketing communications at any time using the unsubscribe link provided in our emails.
You may continue to receive essential communications relating to orders or services even if you have opted out of marketing.
International Transfers
Some of the service providers we use may process personal information outside the UK.
Where personal information is transferred outside the UK, we will take appropriate steps to ensure that the transfer is carried out in accordance with applicable data protection law.
This may include using recognised safeguards or transferring information to countries recognised as providing an adequate level of protection.
Complaints
If you have concerns about how we have handled your personal information, please contact us first:
You also have the right to complain to the UK's data protection regulator, the Information Commissioner's Office (ICO), if you believe your personal information has been handled unlawfully.
You can find information about the ICO and how to make a complaint here:
Information Commissioner's Office
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, website, services, legal requirements or how we process personal information.
When we make changes, we will update the “Last updated” date at the top of this page.
Contact Us
If you have any questions about this Privacy Policy, how we use your information, or wish to exercise your privacy rights, please contact:
Valaura Active
A trading name of Ella Murray
Email: ella@valauraactive.com
Correspondence address:
Valaura Active
Lytchett House
13 Freeland Park
Wareham Road
Poole
Dorset
BH16 6FH
United Kingdom
Website: valauraactive.com
For the purposes of applicable UK data protection law, Valaura Active, operated by Ella Murray, is the data controller of your personal information.